The new Fernández y ROCHE collection, an hymn to the typical Andalusian summer

The smell of salt. The sound of the waves. The colour of a greyish, overcast sky that covers the beaches of Sanlúcar. New hats share their summer spirit on an afternoon that almost invites rain.

This is how we photographed the SS’21 collection by Fernández y ROCHE in the heart of the Costa de la Luz.

The Andalusian landscape inspires us to create each of our designs. Charming corners and villages that are reflected in the meticulous work and craftsmanship that we do in our factory in Seville.

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A new Panama hat for your collection

We knew you were looking forward to the arrival of the good weather, with its wide palette of Mediterranean colours and wild scents. We sensed that you wanted to go out and enjoy the warmth on your skin and the breeze on your face. And what better company than a Panama hat, a piece of wardrobe that is renewed with the trends of the moment.

A great part of our collection reflects the blue tones of our beaches, the browns of our mountains and the greens of our forests. Light colours ranging from white to havana, including beige and grey.

This season we bring you a wide variety of models that combine the functionality and elegance that characterise the Fernández y ROCHE brand.

The Bahamonde hat is perfect for special occasions or, perhaps, an informal outing. Protect yourself from the sun in navy style.

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As you already know, the process of making a Panama is unique: first, it comes out of a capelin and, in the end, it becomes an essential item every summer. The more classic options are also reinvented: meet Barrera hat, with its contrasting black ending and striped grosgrain ribbon.

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If you want to dare with more intense colours, opt for hats in caramel, green and chocolate brown. What do you think of the Castaño model?

Don’t forget your cap

There is a new trend that has taken over the streets: caps have become a must-have accessory when the first rays of sunshine shine. They are no longer just reserved for sporting activities.

A good cap is the result of a mix between quality and design. At Fernández y ROCHE we have made the most emblematic models of the firm with light fabrics, such as cotton or linen.

Togo will be the sensation of the summer, with the new shades of steel grey and mayan blue. Minimalism or fashion?

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No matter what your style, find the perfect look in the new SS’21 collection.

Fernández y ROCHE.


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