Fernández y ROCHE opens showroom in Barcelona and Madrid

The SS23 collection marries classicism with new trends

October is the month of transition from Panama hats to felt hats, but we didn’t want to say goodbye to the summer without offering a small snapshot of our summer proposal for next year.

Fernández y ROCHE has presented its collection for the summer of 2023, exclusively for the brand’s customers, in two showrooms located in the cities of Barcelona and Madrid. The most classic pieces were mixed with the trendy ones for next season, in warm and vibrant tones, with plain and bicolour toquilla straw.


Our hats arrive to Barcelona

The Box space in Barcelona became the perfect setting for all our hatlovers. The firm’s star models, such as the Bermejo or the Balboa models, occupied the unique antique wooden shelves. Tan tones in all their shades, with minimalist ribbons and bows, perfect for the most sophisticated outfits. 


Caps will also take centre stage in next summer’s street style, with pastel tones and subtle prints. Join the sporty revolution!


Madrid becomes a hat paradise

No Solo Una Idea showroom, in the heart of Madrid, took on a summery aura in the middle of September with a sample collection that invited to improvised plans near the sea in the company of a Fernández y ROCHE hat.

As always, our most coveted Panama hat, the Cortés model, was the star of the showroom, with its special shape and its two colours, havana and natural. Which is your favourite for the 2023 summer season?


The brightest colours, such as reddish and purple, revolutionise the more traditional concept of pamelas and wide-brimmed Panama models, the most sought-after types of sun protection. In the case of the Fedoras pieces, they are back in toquilla straw in beige tones, but with an original touch thanks to the ribbons that break the monochrome of these designs.


Also, we are about to present our AW22 collection, with the most special hats and caps for this winter. But, in the meantime, you can take a look at the designs in the Fedora & Trilby section to find the perfect accessory to complete your autumn looks.

Fernández y ROCHE.

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